Privacy Policy

Introduction

Welcome to Chef.my. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

Our platform is designed to connect food enthusiasts with local chefs, provide delicious recipes, cooking tips, and utilize AI technology to enhance your culinary experience.

Important Information and Who We Are

Chef.my is a platform that connects users with local chefs, provides recipes, cooking tips, and uses AI features to identify food and ingredients. This privacy policy aims to provide you with information on how Chef.my collects and processes your personal data through your use of this website.

Data Controller

Chef.my is the controller and responsible for your personal data (collectively referred to as "Chef.my", "we", "us", or "our" in this privacy policy). If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us at:

The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier.
• Contact Data includes email address and telephone numbers.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, your interests, preferences, feedback, and survey responses.
• Usage Data includes information about how you use our website, products, and services.
• Image Data includes photos you upload for our AI feature to identify food and ingredients.
• Social Media Data includes information from integrated social media platforms, such as TikTok, when you choose to connect your account.

Special Categories of Personal Data

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

• Create an account on our website;
• Subscribe to our service or publications;
• Request marketing to be sent to you;
• Enter a competition, promotion, or survey;
• Upload food images for AI analysis;
• Connect your TikTok account;
• Give us feedback or contact us.

Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

Third parties or publicly available sources

We may receive personal data about you from various third parties and public sources, including TikTok when you choose to connect your account.

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use your personal data:

• To register you as a new user
• To provide access to recipes and chef information
• To analyze food images through our AI feature and provide ingredient and recipe suggestions
• To integrate with TikTok and display content from chefs and influencers
• To manage our relationship with you
• To administer and protect our business and this website
• To deliver relevant website content and advertisements to you
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences

Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes stated in this privacy policy:

• Service providers acting as processors who provide IT and system administration services.
• Third-party vendors who provide services for us on our website, including TikTok for social media integration.
• Professional advisers including lawyers, bankers, auditors, and insurers.
• Regulators and other authorities who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

AI Feature and Data Processing

Our website offers an AI feature that allows you to upload photos of food for ingredient identification and recipe suggestions. When you use this feature:

• We process the images you upload to identify food items and ingredients.
• These images may be temporarily stored on our servers for processing purposes.
• The data extracted from these images is used to provide you with recipe suggestions.
• We may use anonymized data from this feature to improve our AI algorithms.

You can opt out of this feature at any time through your account settings, which will prevent future image processing, though this may limit your ability to use certain features of our service.

International Transfers

We may transfer your personal data to countries outside your country of residence, including for the operation of our AI features and TikTok integration. Whenever we transfer your personal data, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at privacy@chef.my.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page.

We will let you know via email and/or a prominent notice on our website, prior to the change becoming effective.

You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at: